![]() This type of infographic often uses heat maps, icons and labels to highlight data. If you need to explain location-based data, a geographic infographic is the best solution. Here’s another example of a process infographic with the steps listed in a circular format: 7. Process infographics usually make use of flowcharts, numbered icons, diagrams and even timelines to guide readers through a series of steps or to help simplify the decision-making process. If you're providing a summary of steps in a process and you need to clarify steps within the process, a process infographic is the best strategy. Contrasting colors set the two options apart. Typically, this type of infographic is split down the middle, with one option on each side. ComparisonĪ comparison infographic, or comparison chart, is ideal for helping people compare products or services to make a more informed decision. In other situations, such as if you're showing the chain of command in an organization, you may want to use a flow chart. You can do this using a simple pyramid chart that shows the hierarchy you have assigned to the different information. If you need to present information from greatest to least, a hierarchical infographic is ideal. You may even want to use brightly colored numbered icons for each point on the list for emphasis. You often see this type of infographic accompanying blog posts with icons instead of bullet points and creative fonts and bright colors so each item stands out. If you have a list of resources, examples or tips, a list infographic is a good solution for conveying your information. This type of infographic is typically divided into sections with descriptive headers. If you're communicating a new or specialized concept or giving your readers an overview of the topic, an informational infographic is the best choice. It uses icons, charts and visually appealing fonts to share your data and tell the story behind it. ![]() If you have data that you want to share from multiple sources or if you're making an argument and need to support it with relevant data, then this type of infographic works well. Related: How To Utilize Inbound Marketing 1. The nine most popular types of infographics are: The information you plan to convey typically dictates the best type of infographic for your purposes. Infographics work for a variety of purposes. Related: What Is Viral Marketing? Overview and Steps for Successful Implementation 9 different types of infographics Help content go viral: A visually appealing infographic that conveys compelling information can go viral, where it is shared by a large number of people and potentially drives enormous amounts of traffic back to a company. This means that your infographic could potentially appear in the search results, driving traffic back to your website. Improve search marketing results: If you add targeted keywords as the image name and into the description and meta information, your infographic may rank in search engines. If users share the infographic, it can increase brand awareness and drive significant amounts of traffic back to your website. ![]() Increase brand awareness: An infographic typically includes a company logo, web address or other information about an organization. Marketers like infographics because they:Įasily catch a targeted audience's attention: Infographics allow marketers to share facts, statistics and other graphic elements to capture an audience's attention and quickly share important information. They provide a quick overview of a topic, compare and contrast multiple options, display research, summarize a long report or even raise awareness about an issue. Infographics are an effective method for quickly conveying information, especially complicated information. Related: 41 Marketing Terms To Know Why are infographics used? The rainbow order of the text boxes indicates that the process should be read from top to bottom. This example of a process infographic below describes the steps of the scientific method using bright-colored text boxes set against an image of a scientist wearing gloves. ![]() By combining elements of text, diagrams and even video, an infographic can present complex information in an easy-to-understand format. What is an infographic?Īn infographic is an image that conveys information or data visually using charts, visuals and minimal amounts of text. In this article, we discuss what infographics are, why they are used, nine main types of infographics, steps to create one and tips to make an effective infographic. Learning about the most popular types of infographics can help you decide which kind best fits your purposes. It provides a quick overview of a topic while displaying data in an easy-to-understand way. If you're looking for a way to share complex information with a specific audience, an infographic may be the perfect solution. ![]()
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